the series that’s making flowers famous
FOLLOW THE BLOOMS
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about katie
Big-time dreamer,
human connector,
& curious soul on an endless bloom hunt
I’m on a mission to make fresh flowers a cultural expectation. Not just a novelty, but a norm.
I’ve navigated many facets of the flower-verse – from running a floral event business, to crafting large-scale art installations, and producing my own flowercentric TV series. Now I integrate fresh flowers into the mainstream fabric of society through innovative floral experiences that spark joy, cultivate community, and invite curiosity.
If my creativity had a theme song, it would be a quirky tune on a ukulele titled, “What Else Can We Do With Flowers?”
(Can’t you just hear it?)
In The Press
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THE INLANDER
“Stop and smell the roses in Flowers for People founder Katie Lila’s Follow the Blooms docuseries, soon airing nationally on PBS”
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MORNINGS WITH MAYESH PODCAST
In a live interview on Mornings with Mayesh, Katie joined host Yvonne Ashton to share her journey from local floral designer to national television host, and her ambitious vision for what she calls a "flower revolution."
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FLOWERS AND CENTS
Check out Katie’s interview with Williee Armellini, the leader of floral industry buzz, on his show Flowers and Cents.
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NonStop LOCAL KHQ
Nonstop Local's Tori Smith sat down with show host, Katie Lila, on the new PBS series airing in June called "Follow the Blooms".
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KREM 2
In this interview with KREM 2, Katie Lila celebrates the release of her show, Follow The Blooms, much of which follows stories from the Inland Northwest. She shares what viewers can expect when watching the show, where the idea started, and what’s already in the works for Season 2!
previous partnerships
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